ATLAS utilizes utm_source, utm_medium and utm_campaign to create the marketing channels. We’re constantly monitoring the incoming traffic to group into channels. Currently, ATLAS buckets traffic into the following channels by default:

Yes, for users with a subscription to the Enhanced plan for ATLAS, if you have specific marketing channel campaign codes you’d like to share with us, we can add it to our channel definition so your campaigns are bucketed correctly. However, we aren’t able to remove or change the channels themselves, as they apply universally to all dealerships.

The form submission conversion utilizes last-touch attribution, meaning that all metrics are attributed to the channel through which a visitor most recently arrived.

This event counts the total number of forms submitted. This includes all native oADD forms, however it does not include 3rd-party tools such as Digital Retailing and service schedulers at the moment. These integrations are currently in flight.

"Generic Lead" types are general non-inventory specific contact forms, found on the "Contact Us" page and in the dealer contact card in the footer

"VTP Lead" types are the native forms found on the VLP and VDPs, typically launched after clicking the "Contact Dealer" CTA. This does not include DR forms.

The marketing dashboards do not currently have a campaign breakdown. If you would like to see campaign data or have a campaign-specific question, please reach out to IXIS or your Performance Manager.

This means that visitors landed on another Audi property and then navigated to your website.

How are the Tier 1 Marketing Channels defined?

These channels are defined at the national level. The channels utilized for Tier 1 marketing are:

The marketing dashboards do not currently have a campaign breakdown. If you would like to see campaign data or have a campaign-specific question, please reach out to IXIS or your Performance Manager.

All of our campaign code tracking is click-through, utilizing URL parameters to group traffic segments.

IXIS has comprehensive analytics on all Tier 1 and Tier 3 websites. As a result, we are able to follow a user's unique user ID across all tiers and report on the unique user IDs that have a hit on more than tier in a single visit.

The 3 cross-tier segments are all visit scoped, meaning the cross tier behavior must occur in the same visit through a direct navigation from one tier to the other.

T1>T3 Only: A visit began on Tier 1 and had a click through to T3. There was no additional cross-tier movement back to T1.

T3>T1 Only: A visit began on Tier 3 and had a click through to T1. There was no additional cross-tier movement back to T3.

Multiple Crossovers: A visit had multiple crossovers between Tier 1 and Tier 3 in the same visit.

Example #1: A user enters Tier 3. They use the global header to navigate to Tier 1. They exit the site from the T1 Inventory page.

Result: T3>T1 Only

Example #2: A user enters Tier 1 and navigates to Tier 3 from vehicle inventory. They view the Tier 3 VDP, then navigate back to T1 and view a second vehicle. They click through to the second VDP on Tier 3.

Result: Multiple Crossovers

Example #3: A user enters Tier 1 from Google. They click the back button and enter Tier 3 from a different search result.

Result: No cross tier

This section shows what actions your visitors are taking on Tier 1. This dives deeper into your cross tier traffic and shows not only that they had a visit that included page 1, but shows what they did on Tier 1. These metric percentages are calculated by showing what percentage of your total site visitors performed these actions on Tier 1.

City and ZIP code are built-in Adobe Analytics dimensions. Adobe utilizes IP addresses, however, these IP addresses are never stored.

Yes, since no IP address or other PII is collected or warehoused.

In order to maintain anonymity of the Dealers Like Me groups, the use of this comparison option with potentially identifying factors, such as location, has been disabled.

They will be counted once for each model they viewed. As a result, the sum of all of the categories will be higher than total visitor counts.

Yes, all inventory is included. All New + CPO VDPs are grouped together and broken out by model. Used VDPs are grouped together and shown as a single bucket.

The VDP dashboard does not currently have a VDP URL breakdown. However, if you navigate to the Landing Page report, you can see the specific VDP URLs that users are landing on. If you have questions about a specific VDP, please reach out to IXIS or your Performance Manager.

The form names are created as a data attribute when the form was built in the CMS. These may not directly map to the form names that appear on the front end. For any questions about a specific form title, please reach out to IXIS or your Performance Manager.

This dashboard does not currently provide a URL breakdown showing the specific pages forms were submitted from. If you have questions about a specific form or page, please reach out to IXIS or your Performance Manager.

The form start measures the CTA clicks on the site that initialize the form.

Unlike native forms, Digital Retailing forms open in iFrames which do not have native Adobe Analytics tags out of the box. We are working to collect this data, however, and enabling DR form submission data in this dashboard is on our roadmap.