These marketing channels categorize the traffic that land directly on the dealer's T3 website.
Paid Search
Traffic from paid ads in search (Google Ad Words, Bing Ads, etc…)
Referring Domain = Any search engine
AND
utm_source, utm_medium or utm_campaign CONTAINS cpc, ppc, paid or retargeting
Or contains any of the default platform specific paid search parameter (gad, gad_source, gclid, gbraid,msclkid)
Paid Social
Traffic from paid ads on social media platforms
Referring Domain = Any social media platform
AND
utm_source, utm_medium or utm_campaign CONTAINS cpc, ppc, paid, social or retargeting, fbclid
Organic Search
Non-paid traffic from search engines, including Google My Business
Referring Domain = Any search engine
AND
No paid campaign tags/query params
OR
utm_source, utm_medium or utm_campaign CONTAINS gmb, googlemybusiness, organic
Organic Social
Non paid traffic from social media platforms
Referring Domain = Any social media platform
AND
No paid campaign tags/query params
Traffic from email marketing newsletters
utm_source, utm_medium or utm_campaign CONTAINS email, newsletter
Display
Display/banner advertising
utm_medium CONTAINS display, banner, expandable, interstitial, cpm
Other Paid
Traffic with a marketing URL parameter, but does not fall into any of the other categories
Referring domain = Any non-social or non-search domain
UTM parameters are present
Direct
Traffic that likely bookmarked or typed the URL into the browser. Contains no referring domain or marketing URL parameters.
Referring Domain = (unspecified)
UTM parameters not present
Referral
Other traffic from websites. Includes traffic from any non-search or non-social website with no marketing URL parameters or any other indication that this is traffic from advertising
Referring Domain = Any non-social, non-search or not (unspecified) domain
UTM parameters not present