Aperçu

Afin d’améliorer l’intégration avec Google Tag Manager (GTM), nous avons mis à jour le site Web oADD afin de transférer les événements et les données sur les événements d’Adobe Analytics dans la couche de données de GTM - dataLayer.. Cela permet une réutilisation plus facile des données d’Adobe dans les configurations de GTM.

Trois nouveaux événements créés s’activeront dans la couche de données de Google et se rempliront avec les événements et les paramètres tirés de la couche de données d’Adobe.

adobe_pageview

Affichage de page Adobe standard

{
  "event": "adobe_pageview",
  "adobe_page_view_data": [ ... ]
}

adobe_event

Capture les actions non liées aux pages consultées, telles que les clics. Les sous-types sont classés par le paramètre event dans adobe_event_data.

{
  "event": "adobe_event",
  "adobe_event_data": {
    "event": "click_action",
    ...
  }
}

previous_adobe_event

Permet de cliquer sur les données d’événements de la page précédente pour tenir compte de toute perte de suivi des interactions causée par le rechargement des pages. Cela permet également d’enregistrer le dernier clic avant le chargement de la page en cours.

Cet événement peut être utile lorsque vous voulez capturer les données du clic de la page précédente avec les données de la vue de page qui en résultent après le clic.

{
  "event": "previous_adobe_event",
  "adobe_event_data": {
    "event": "click_action",
    ...
  }
}

Pages non liées à l’inventaire

Page consultée

Pour les pages standard telles que la page d’accueil, la page de service ou À propos de nous :

{
    "event": "adobe_pageview",
    "adobe_page_view_data": [
        {
            "pageData": {
                "pageTitle": "Cars & SUVs for Sale in QA | Audi QA",
                "pageURL": "https://www.audiqa.com/en/",
                "previousPageURL": "https://www.audiqa.com/en/service/",
                "pageRef": "https://www.audiqa.com/en/service/",
                "pagePath": "/en/",
                "pageHash": "n/a",
                "pageURLParams": "not available",
                "pageTimeElapsed": "1 seconds",
                "pageSubtitle": "Cars & SUVs for Sale in QA",
                "pageSiteSection": "home",
                "pageType": "home",
                "pageInfo": "not available"
            },
            "siteData": {
                "siteDomain": "audiqa.com",
                "siteDeviceFormat": "desktop"
            },
            "userData": {
                "userECID": "68286650037096815983727398892035132762",
                "userAgent": "Mozilla/5.0 (Macintosh...",
                "userTrackingAllowed": "false",
                "userVisitNumber": "108",
                "userDaysSinceLV": "0",
                "userLastVisitDate": "5|22|2025"
            },
            "dealerData": {
                "dealerID": "USAA25A70",
                "dealerName": "Audi QA",
                "dealerTier": "tier3"
            },
            "pageInfo": {
                "contentPath": "/content/dam/oadd/us/25a70/en/index",
                "language": "en",
                "market": "US",
                "pageID": "",
                "pageName": "Cars & SUVs for Sale in QA |  Audi QA ",
                "sysEnv": "production",
                "breadCrumbs": [],
                "destinationURL": "https://www.audiqa.com/en/",
                "referringURL": "https://www.audiqa.com/en/service/"
            }
        },
        {
            "event": "page_view",
            "event_action": "page_load",
            "event_url": "https://www.audiqa.com/en/",
            "event_data": "none"
        }
    ]
}

Événement par un clic

Tous les clics sur un formulaire ou sur un formulaire non lié à l’inventaire utiliseront la valeur d’action « événement ».

Champs clés :
- Utilisez event_label pour le texte cliquable
- Utilisez event_url pour l’URL actuelle sur laquelle l’événement se produit
- Utilisez event_target pour l’URL de destination

Exemple d’événement et de paramètres

{
  "event": "adobe_event",
  "adobe_event_data": {
    "event": "click_action",
    "event_action": "standard equipment",
    "event_type": "link",
    "event_label": "standard equipment",
    "event_featureApp": "75fe650c-6b0c-4fde-b84e-d142e23b6cf1-1",
    "event_appBaseURL": "https://fa-vdp-feature-and-specs.cdn.prod.collab.apps.one.audi/v1.9.3",
    "event_position": "none",
    "event_url": "https://www.audiQA.com/en/inventory/vehicle/?isdealer&market=us&vehicleId=VVNBMjVBNzAzNDM2NDQ3MDY=",
    "event_target": "#",
    "event_data": "none"
  }
}

Événements liés aux formulaires (non liés à l’inventaire)

Activités d’engagement et de soumission de formulaires de contact généraux, sans véhicule d’intérêt, comme ceux qui se trouvent sur la page Contactez-nous.

Pour les clients potentiels de véhicules, consultez la section Événement lié aux formulaires sur l’inventaire.

Les valeurs eventType pour suivre l’entonnoir de formulaire sont les suivantes :

digital_leads_form_load
digital_leads_form_input
digital_leads_form_submission

Tous les formulaires non liés à l’inventaire porteront le « formName: Generic Lead ».

Formulaire chargé

L’action du clic qui a chargé le formulaire

{
  "event": "adobe_event",
  "adobe_event_data": {
    "event": "click_action",
    "event_action": "contact us",
    "event_type": "link",
    "event_label": "contact us",
    "event_featureApp": "9ff0dcbc-2c3f-4416-a6af-e4d2d77101ad-1",
    "event_appBaseURL": "https://fa-partner-business-card.cdn.prod.arcade.apps.one.audi/v3.3.1",
    "event_position": "none",
    "event_url": "https://www.audiQA.com/en/contact-us/#contact_general",
    "event_target": "#contact_general",
    "event_data": "none"
  }
}

L’événement de chargement du formulaire

{
  "adobe_form_data": {
    "type": "digital_leads_form_load",
    "form": {
      "formName": "Generic Lead",
      "formType": "lead",
      "leadId": "",
      "formData": {
        "visitorZipCode": "",
        "modelOfInterest": {
          "modelFamily": "",
          "modelLine": []
        },
        "preferredDealer": "",
        "preferredContactMethod": "",
        "preferredBookingDate": "",
        "preferredBookingTime": "",
        "preferredPurchaseTime": "",
        "topicOfInterest": "",
        "tradeIn": {
          "vehicleMake": "",
          "vehicleModel": "",
          "vehicleYear": "",
          "vehicleMileage": ""
        }
      }
    },
    "featureApp": {
      "baseUrl": "https://app-store.one.audi/details/a3deb048-3326-4dc5-848e-14efbaf14b5d",
      "id": "a3deb048-3326-4dc5-848e-14efbaf14b5d",
      "name": "fa-digital-leads"
    }
  }
}

Réussite de la soumission du formulaire

Réponse réussie pour la soumission du formulaire

{
  "event": "adobe_event",
  "adobe_event_data": {
    "event": "click_action",
    "event_action": "digital_leads_form_submit_success",
    "event_type": "button",
    "event_label": "not available",
    "event_featureApp": "a3deb048-3326-4dc5-848e-14efbaf14b5d-1",
    "event_appBaseURL": "https://fa-digital-leads.cdn.prod.collab.apps.one.audi/v1.4.2",
    "event_position": "none",
    "event_url": "https://www.audiQA.com/en/contact-us/#contact_general",
    "event_target": "not available",
    "event_data": "none"
  },
  "adobe_form_data": {
    "type": "digital_leads_form_submit_success",
    "form": {
      "formName": "Generic Lead",
      "formType": "lead",
      "leadId": "d981efc4-2f69-4a7d-8f4e-127f0a5357ac",
      "formData": {
        "visitorZipCode": "",
        "modelOfInterest": {
          "modelFamily": "",
          "modelLine": []
        },
        "preferredDealer": "",
        "preferredContactMethod": "text",
        "preferredBookingDate": "",
        "preferredBookingTime": "",
        "preferredPurchaseTime": "",
        "topicOfInterest": "general",
        "tradeIn": {
          "vehicleMake": "",
          "vehicleModel": "",
          "vehicleYear": "",
          "vehicleMileage": ""
        },
        "preferredContactTime": "morning"
      }
    },
    "promotion": {},
    "featureApp": {
      "baseUrl": "https://app-store.one.audi/details/a3deb048-3326-4dc5-848e-14efbaf14b5d",
      "id": "a3deb048-3326-4dc5-848e-14efbaf14b5d",
      "name": "fa-digital-leads"
    }
  }
}

Pages sur l’inventaire (PLV/PDV)

Consultations des PLV

Sur les pages de liste des véhicules (PLV), en plus des données générales sur la consultation des pages, les consultations des pages sur l’inventaire contiendront également des données pertinentes pour l’inventaire :

listingData : renvoie la quantité de véhicules affichés lors du renvoi sur la PLV
vtpData : comprend des données :
- les filtres lors du renvoi à la page - "type": filter_initial_state
- les concessionnaires inclus dans une liste d’une PLV - "type": inventory_dealer_set
- le montant total des résultats obtenus - "type": results_returned
vehicleData : ensemble de renseignements pour tous les véhicules de la page

Données standard en consultations de PLV

{
  ...
  "adobe_page_view_data": [
    {
      ...
      "siteData": {...},
      "userData": {...},
      "dealerData": {...},
      "pageInfo": {...},
      ...
    },
    {
      "event": "page_view",
      "event_action": "page_load",
      "event_url": "https://www.audiQA.com/en/inventory/new/",
      "event_data": "none"
    }
  ],
  ...
}

Données sur les listes

{
  ...
  "adobe_page_view_data": [
    {
      ...
      "listingsData": {
        "displayCount": "12"
      },
      ...
    },
    ...
  ],
  ...
}

Données de la PTV – filter_initial_state

{
  ...
  "adobe_page_view_data": [
    {
      ...
      "vtpData": [
        {
          "vtp": {
            "type": "filter_initial_state",
            "payload": {
              "vehicleType": "new",
              "bodyType": [],
              "modelFamily": [],
              "gearBox": [],
              "drivetrain": [],
              "fuelType": [],
              "wheelSize": [],
              "exteriorColor": [],
              "interiorColor": [],
              "trimLine": [],
              "power": null,
              "price": null,
              "mileage": null,
              "modelYear": null,
              "usedInventoryType": null,
              "availableInMonths": "0",
              "partnerDealers": ["25A70"],
              "nonAudi": "",
              "otherMakes": [],
              "nonAudiModels": []
            }
          }
        },
        ...
      ],
      ...
    },
    ...
  ],
  ...
}

VTP Data – inventory_dealer_set

{
  ...
  "adobe_page_view_data": [
    {
      ...
      "vtpData": [
        ...,
        {
          "vtp": {
            "type": "inventory_dealer_set",
            "payload": {
              "isTier3page": true,
              "marketType": "USA",
              "listOfDealers": [
                {
                  "dealerName": "Audi QA",
                  "dealerId": "25A70",
                  "isMainDealer": true
                }
              ],
              ...
            }
          }
        },
        ...
      ],
      ...
    },
    ...
  ],
  ...
}

Données de la PTV – results_returned

{
  ...
  "adobe_page_view_data": [
    {
      ...
      "vtpData": [
        ...,
        {
          "vtp": {
            "type": "results_returned",
            "payload": {
              "totalCount": "223"
            }
          }
        }
      ],
      ...
    },
    ...
  ],
  ...
}

Données de la PTV - vehicleData

{
  ...
  "adobe_page_view_data": [
    {
      ...
      "vehicleData": [
        {
          "modelName": "Audi Q4 e-tron",
          "bodyType": "SUV",
          "price": "63,955.00",
          "dealerName": "AudiQA",
          "modelYear": "2024",
          "modelCode": "F4BAU3",
          "make": "Audi",
          "saleType": "available-now",
          "status": null,
          "vin": "0000000000000000",
          "exteriorColor": "Navarra Blue metallic",
          "upholsteryColor": "Black with Rock Gray stitching",
          "stockNumber": "0000000000",
          "trim": "55 e-tron quattro Premium Plus 250,00 kW",
          "gear": "Automatic",
          "drivetrain": "quattro®",
          "inventoryType": "new",
          "dealerCode": "00000",
          "orderType": null
        },
        ...
      ]
    },
    ...
  ],
  ...
}

Consultations des PDV

Les pages de détails du véhicule (PDV) comprennent également toutes les données standard sur les pages consultées, ainsi qu’un objet vehicleData qui renvoie l’information propre au véhicule que l’utilisateur consulte.

Événement complet de consultation de la PDV

{
  "event": "adobe_pageview",
  "adobe_page_view_data": [
    {
      "pageData": {...},
      "siteData": {...},
      "userData": {...},
      "dealerData": {...},
      "pageInfo": {...},
      "vehicleData": {
        "modelName": "Audi Q4 e-tron",
        "bodyType": "SUV",
        "price": "63,955.00",
        "dealerName": "Audi QA",
        "modelYear": "2024",
        "modelCode": "F4BAU3",
        "make": "Audi",
        "saleType": "available-now",
        "status": null,
        "vin": "000000000000000",
        "exteriorColor": "Navarra Blue metallic",
        "upholsteryColor": "Black with Rock Gray stitching",
        "stockNumber": "343644706",
        "trim": "55 e-tron quattro Premium Plus 250,00 kW",
        "gear": "Automatic",
        "drivetrain": "quattro®",
        "inventoryType": "new",
        "dealerCode": "000000",
        "orderType": null
      }
    },
    {
      "event": "page_view",
      "event_action": "page_load",
      "event_url": "https://www.audiQA.com/en/inventory/vehicle/?isdealer&market=us&vehicleId=VVNBMjVBNzAzNDM2NDQ3MDY=",
      "event_data": "none"
    }
  ]
}

Événements liés au formulaire sur l’inventaire

Tous les formulaires qui se trouvent sur les pages sur l’inventaire (PLV ou PDV) utiliseront le "formName": VTP Lead.

Le même formTypes existe pour le suivi de l’entonnoir de clients potentiels de la PTV (Plateforme de transaction des véhicules) comme pour les formulaires génériques :

digital_leads_form_load
digital_leads_form_input
digital_leads_form_submission

Tout événement de formulaire qui inclut les données sur un véhicule d’intérêt (inventaire) dans un objet vehicleData .

{
  "event": "adobe_event",
  "adobe_event_data": {...},
  "adobe_form_data": {...},
    "vehicle": {
      "__typename": "WormwoodVehicle",
      "audiCode": "AKS16UU9",
      "bodyType": "SUV",
      "dealerName": "Audi QA",
      "dealerId": "00000",
      "driveType": "quattro®",
      "exteriorColor": "Navarra Blue metallic",
      "fuelType": "Electric",
      "gearType": "Automatic",
      "interiorColor": "Black, Black, Black with Rock Gray stitching, Steel Gray",
      "saleOrderType": null,
      "seatInfo": "Black with Rock Gray stitching",
      "modelPrice": "63,955.00",
      "modelPriceRetail": "57,559.00",
      "modelYear": "2024",
      "modelName": "Audi Q4 e-tron",
      "modelCode": "F4BAU3",
      "vin": "000000000000000",
      "trimline": "Premium Plus",
      "trimName": "55 e-tron quattro Premium Plus 250,00 kW",
      "stockNumber": "343644706",
      "isAvailableNow": true,
      "vehicleOrderStatus": null,
      "typedPrices": [...],
      "vehicleInventoryType": "available-now",
      "technicalSpecifications": {
        "__typename": "WormwoodVehicleTechData",
        "transmissionType": null,
        "engineType": "Rear permanently excited synchronous motor and front asynchronous motor"
      },
      "modelMake": "Audi",
      "vehicleMedia": {
        "__typename": "VehicleMediaRender",
        "mediaImages": [...]
      }
    }
  }
}

Form Load

{
  "event": "adobe_event",
  "adobe_event_data": {
    "event": "click_action",
    "event_action": "digital_leads_form_load",
    "event_type": "link",
    "event_label": "not available",
    "event_featureApp": "fec3625d-9c6e-40c2-b4ed-0ef127ecb709-1",
    "event_appBaseURL": "https://fa-vdp-pricing-bar.cdn.prod.collab.apps.one.audi/v3.3.27",
    "event_position": "none",
    "event_url": "https://www.audiQA.com/en/inventory/",
    "event_target": "#contact_contact-dealer",
    "event_data": "none"
  },
  "adobe_form_data": {
    "type": "digital_leads_form_load",
    "form": {
      "formName": "VTP Lead",
      "formType": "lead",
      "leadId": "",
      "formData": {
        "visitorZipCode": "",
        "modelOfInterest": {
          "modelFamily": "Audi Q4 e-tron"
        },
        "preferredDealer": "00000",
        "preferredContactMethod": "",
        "preferredBookingDate": "",
        "preferredBookingTime": "",
        "preferredPurchaseTime": "",
        "topicOfInterest": "",
        "tradeIn": {
          "vehicleMake": "",
          "vehicleModel": "",
          "vehicleYear": "",
          "vehicleMileage": ""
        }
      }
    },
    "vehicle": {...}
  }
}

Form Submission

{
  "event": "adobe_event",
  "adobe_form_data": {
    "type": "digital_leads_form_submit_success",
    "form": {
      "formName": "VTP Lead",
      "formType": "lead",
      "leadId": "7d14a46e-827b-41aa-87e3-d760be5014a3",
      "formData": "{...}"
    },
    "promotion": {},
    "vehicle": "{...}",
    "featureApp": "{...}"
  }
}

Données d’Adobe dans Google dataLayer